We worked with the Forestry Commission on this project to create a mini-series of three podcast episodes on one of our own podcasts – ‘Meet the Farmers’. The aim was to highlight the opportunities for the England Woodland Creation Offer for farmers, who are the core audience of this podcast. A further aim was to discuss the topic of trees on farms in a broad way and experiment with podcasting as a way of profiling and discussing this topic.
The eventual download figures were more than double the projected figures and we created three podcast episodes that fulfilled the brief and engaged with the subject from three different angles – woodland wildlife on farms; making money from trees on farms and agroforestry. Positive feedback was gained from farmer listeners as well as from staff at the Forestry Commission and other professionals within the forestry sector.
Rebecca Tempest Promotion Specialist, Forestry Commission