Project aims
Our founder Ben started the Kite Podcast with Kite Consulting at the beginning of Covid, during the first lockdown when market and supply chain information was rapidly changing and farmers not only wanted timely information but were unable to meet in person at meetings, livestock markets, or on each other’s farms to share and discuss. The aim at the beginning was to connect with Kite’s clients and the wider dairy and farming industry, providing the latest market information in an easy listening and informative but informal manner, so farmers could listen whilst milking or on the tractor feeding. Kite wanted to emulate “friends chatting in the pub” and discussing whatever topic was relevant and timely at the time. The aim today remains to connect Kite with their clients and the industry, sharing knowledge through the weekly dairy market update and informing ‘Team Dairy’ by discussing relevant dairy topics in a light hearted, informal but informative manner.
Project outcomes
The breadth of topics and contributors as well as reach and download numbers have grown considerably over the past three years. Listeners now get in touch through social media and email to suggest topics, speakers and provide feedback on the podcast.